Customized Hydration

Kaicon continues to help Gatorade craft their story of the Gx platform– a unique customizable approach to hydration. With the launch of Gx into retail, customization has been brought to a whole new level. Now, every day athletes can add their personal touch to their Gx bottle by personalizing the ring cap, color and design of the bottle as well as choose from several different options of  Gx pods. All video content and 3D renders highlighting Gx on the Gatorade website was produced by Kaicon. 

Gatorade Website Content