Gatorade Goes High Tech

As Gatorade continues to evolve in creating fueling solutions for today’s athlete, the opportunity to tell their story has unfolded. With a new experience that debuted at South By Southwest in 2016, Kaicon crafted a narrative that explained how Gatorade is using technology to make customized hydration solutions to increase athletic performance. The video and assets created for the experience have been used multiple times at several Gatorade roadshow events and business meetings.

SXSW Fuel Lab Recap Video

SXSW Fuel Lab Visuals