One of our favorite clients, f’REAL foods, recently went through a top-to-bottom rebranding. Our work took a complete left turn. After animating cows and coffee beans, we switched to live action, creating concepts and content based on a quirky group of characters who live in a special land known as “f’REALITY”. An example of our “attract and engage” retail work.
Within two months of being introduced to Gatorade, we produced a series of four videos that defined their key consumer segments. These videos helped educate Gatorade employees, agencies and their retail partners about athletes…what they eat, what they drink, what they think.