When Nike took over New York for the World Basketball Festival, we created over 50 videos to energize the venues and entertain the fans. Playing at Radio City, Madison Square Garden and Times Square, the work included high-end animation (partnering with Buck), run-and-gun video production and everything in between.
“Pat and the Kaicon team worked closely with Nike’s design and marketing teams to capture the essence of the Converse, Jordan and Nike brands. They also developed compelling stories that captured the gritty authenticity of New York City basketball. Everything was produced under incredibly short time-lines.”
Mark Pilkenton, director, Nike Global Event Marketing
